"The most important decision a purpose-led leader makes isn't about the route - it's about whether they choose to lead from management or purpose, from constraint or possibility, from fear or love."
The Explore-Your-Path Parable
"The most important decision a purpose-led leader makes isn't about the route - it's about whether they choose to lead from management or purpose, from constraint or possibility, from fear or love."
"Which Path Will You Choose is a powerful and timely compass for purpose-led leaders. This book doesn’t just map the terrain, it speaks to the soul of leadership, inviting us to choose courage over comfort and possibility over constraint."
Rev Bruce Moore
Moderator, Uniting Church in Australia Queensland Synod, Board Director Uniting Care Queensland and Wesley Mission
"In a time of ferment and fracture, this is a call to consider how the leadership path you choose determines who you and your organisation becomes."
Andrew Donovan
FAICD, Chair, Non-Executive Director and Board Advisor
"Which Path Will You Choose is a powerful and timely compass for purpose-led leaders. This book doesn’t just map the terrain, it speaks to the soul of leadership, inviting us to choose courage over comfort and possibility over constraint."
Rev Bruce Moore
Moderator, Uniting Church in Australia Queensland Synod, Board Director Uniting Care Queensland and Wesley Mission
"In a time of ferment and fracture, this is a call to consider how the leadership path you choose determines who you and your organisation becomes."
Andrew Donovan
FAICD, Chair, Non-Executive Director and Board Advisor
Choosing between management efficiency and purpose-led care.
Refound your organisation without losing the heart of what you've built, navigate complexity with leadership frameworks designed for this moment, realign your teams, strategy, and decisions with your deepest purpose, and lead the Care-Economic Revolution where growth and care strengthen one another.
Transforming economic constraints into purpose-driven possibilities.
Leading from love of community rather than fear of change.
Choosing between management efficiency and purpose-led care.
Transforming economic constraints into purpose-driven possibilities.
Leading from love of community rather than fear of change.
We created this to support leaders in lifting the conversation among their peers and teams.
Purpose organisation leaders are faced with many conundrums - problems that cannot be solved from current perspectives. Whether in the Boardroom, at the Exec table, or industry forums, there are so many immediate issues and tactical opportunities that grab our attention.
This parable lifts the conversation out of the specific details and tightly held perspectives to illuminate pathways that fulfill purpose.
We know stories of Capella, Polaris and Sirius are fictional, and not layered as your specific situation. But sometimes simplified stories serve the wisest and most convicted among us... people who have already navigated so much to be where they are today.
Move beyond tactical details to illuminate pathways that fulfill your purpose and conundrums from new perspective
Move beyond tactical details to illuminate pathways that fulfill your purpose and conundrums from new perspective
Use these stories to create meaningful dialogue among your leadership team about what really matters.
Use these stories to create meaningful dialogue among your leadership team about what really matters.
Transforms problems that can't be solved from current perspectives into opportunities for breakthrough thinking.
Transforms problems that can't be solved from current perspectives into opportunities for breakthrough thinking.
Discover how simple stories can reveal profound insights for your specific complex situation.
Discover how simple stories can reveal profound insights for your specific complex situation.
Get your complimentary leadership tools
Discover your current stage and paradigm tendency
Essential frameworks for you and your team
To affirm helpful next steps for what's relevant for you in your trek
Get your complimentary leadership tools
Discover your current stage and paradigm tendency
Essential frameworks for you and your team
To affirm helpful next steps for what's relevant for you in your trek
Gavin Clifford, CoFounder & CEO, Ezy Chef Group
"This transformative guide offers purpose-driven leaders a powerful framework for navigating organizational evolution through the lens of 'love-based' transformation rather than 'fear-driven' management, providing practical pathways. True organisational re-founding requires conscious choice-making at critical crossroads, making this a valuable resource for leaders committed to creating sustainable impact in our rapidly changing world."
Adam Weir, CEO, Surf Life Saving Australia
"Veronica and Bernie are great to work with and have truly helped Surf Life Saving Australia communicate the exciting future ahead. Through this book, their knowledge and experience will help many leaders and future leaders who are looking to evolve the way that they work with their teams and the people around them."
Michelle Letho, Strategic Sales and Partnerships Leader, Speaker and Transformation Community Host
"As someone who supports organisations through transformation and speaks on leadership, change and connection, I know how overwhelming it can feel when the path ahead is unclear. For-Purpose Leaders Navigating Change offers both structure and flexibility... a grounded, adaptable guide for leaders at a turning point."
Dr Bruno D'Aprano PhD, Past President Pascoe Vale Rotary PHF, Ambassador, Australian Mental Health Foundation
"Important work - I haven't seen anything this important in a long time. This has huge legs... The corporate world needs to change, and this shows the way."
David O'Loughlin, Chair & CEO, KWPX + Partners
"In our work helping brave businesses cut through in an increasingly distracted world, we see that the leaders who remain truly relevant, are the ones willing to ask deeper questions. This book is an accessible and timely entry point into the kinds of conversations that matter."
Dr Sehrish Shahid, Lecturer Management, RMIT University
"This book moved me deeply by offering a powerful framework for thinking about transformation not only within organisations but also in us as leaders and change agents. What struck me most was the contrast between fear-based, managerial-led transformation and purpose-led, love-based transformation."
Dr Nuttawuth (Wuth) Muenjohn, PhD, CMBE, Associate Professor in Management, University of Bradford, Head of Research, Global and Sustainable Business Futures
"This helpful guide is designed for leaders who want to make informed decisions. It uses stories and practical advice to show how choosing love over fear and possibility over limitation can transform lives. This book is essential for anyone ready to lead with confidence and a clear vision."
Glenn Hancock, Chief Operating Officer - Residential Care, Bolton Clarke
"The path from reactive to proactive is not always clear. Bernie's concepts have helped my team and I, Feed forward to generate a rhythm that delivers on personal and business goals."
Olly Jones, Chief Operating Officer, Healthcare Sector Member Professional Development Organisation
"I have always seen myself as a leader who makes connections and considers hearts and minds. The insights into purpose leadership have taken my leadership approach to a deeper level to aim to connect more meaningfully and with shared intent and understanding... I think others will really value the deeper practices of Purpose Leadership."
Dr Robert Lee Ph.D., Senior healthcare sector executive, Not-for-profit board director
"In today's rapidly changing world, this book highlights the importance of purpose-led leadership that's grounded in personal values and collective team journeys. Regardless of an organisation's size or stage of transformation, leaders' choices shape their future direction."
Steven McInnes, Director, Coach, Facilitator.
"This book is a timely reminder that we should never forget about Purpose. And how Purpose creates the scaffolding around which we can innovate, transform and inspire. Your simple, yet clever application of your principles to the three use-case examples invited the different decision paths to be revealed to the reader. As life continues to evolve, change and challenge us, it's useful to invest in the process of reflection and alignment to values to help guide our decisions"
This Parable was created for purpose-led leaders navigating the Care-Economic Revolution.
It represents patterns observed across thousands of organisations and leaders
who have choosen conscious organisational evolution.
This Parable was created for purpose-led leaders navigating the Care-Economic Revolution.
It represents patterns observed across thousands of organisations and leaders
who have choosen conscious organisational evolution.
Help Us Reach More Purpose Leaders
Our Mission: Guiding purpose-led organisations to choose love over fear, possibility over constraint, purpose over management - for our abundant world.
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