For Purpose Leaders Navigating What Matters. Which Path Will You Choose?
A Leadership Parable for Purpose-Driven Organisations
By Bernie Kelly & Vee Haslam
WHICH PATH WILL YOU CHOOSE?
$29.95
THE FUNDAMENTAL CHOICE EVERY PURPOSE LEADER FACES
Will you lead from management or purpose? Constraint or possibility? Fear or love?
This parable follows three fictional leaders - Capella, Polaris, and Sirius - as they navigate the crossroads every purpose-led leader eventually reaches.
It's not a prescriptive how-to guide. It's a conversation starter that lifts your team beyond tactical details to illuminate pathways that fulfill purpose.
What others are saying
Gavin Clifford, CoFounder & CEO, Ezy Chef Group
"This transformative guide offers purpose-driven leaders a powerful framework for navigating organizational evolution through the lens of 'love-based' transformation rather than 'fear-driven' management, providing practical pathways. True organisational re-founding requires conscious choice-making at critical crossroads, making this a valuable resource for leaders committed to creating sustainable impact in our rapidly changing world."
Adam Weir, CEO, Surf Life Saving Australia
"Veronica and Bernie are great to work with and have truly helped Surf Life Saving Australia communicate the exciting future ahead. Through this book, their knowledge and experience will help many leaders and future leaders who are looking to evolve the way that they work with their teams and the people around them."
Michelle Letho, Strategic Sales and Partnerships Leader, Speaker and Transformation Community Host
"As someone who supports organisations through transformation and speaks on leadership, change and connection, I know how overwhelming it can feel when the path ahead is unclear. For-Purpose Leaders Navigating Change offers both structure and flexibility... a grounded, adaptable guide for leaders at a turning point."
Dr Bruno D'Aprano PhD, Past President Pascoe Vale Rotary PHF, Ambassador, Australian Mental Health Foundation
"Important work - I haven't seen anything this important in a long time. This has huge legs... The corporate world needs to change, and this shows the way."
David O'Loughlin, Chair & CEO, KWPX + Partners
"In our work helping brave businesses cut through in an increasingly distracted world, we see that the leaders who remain truly relevant, are the ones willing to ask deeper questions. This book is an accessible and timely entry point into the kinds of conversations that matter."
Dr Sehrish Shahid, Lecturer Management, RMIT University
"This book moved me deeply by offering a powerful framework for thinking about transformation not only within organisations but also in us as leaders and change agents. What struck me most was the contrast between fear-based, managerial-led transformation and purpose-led, love-based transformation."
Dr Nuttawuth (Wuth) Muenjohn, PhD, CMBE, Associate Professor in Management, University of Bradford, Head of Research, Global and Sustainable Business Futures
"This helpful guide is designed for leaders who want to make informed decisions. It uses stories and practical advice to show how choosing love over fear and possibility over limitation can transform lives. This book is essential for anyone ready to lead with confidence and a clear vision."
Glenn Hancock, Chief Operating Officer - Residential Care, Bolton Clarke
"The path from reactive to proactive is not always clear. Bernie's concepts have helped my team and I, Feed forward to generate a rhythm that delivers on personal and business goals."
Olly Jones, Chief Operating Officer, Healthcare Sector Member Professional Development Organisation
"I have always seen myself as a leader who makes connections and considers hearts and minds. The insights into purpose leadership have taken my leadership approach to a deeper level to aim to connect more meaningfully and with shared intent and understanding... I think others will really value the deeper practices of Purpose Leadership."
Dr Robert Lee Ph.D., Senior healthcare sector executive, Not-for-profit board director
"In today's rapidly changing world, this book highlights the importance of purpose-led leadership that's grounded in personal values and collective team journeys. Regardless of an organisation's size or stage of transformation, leaders' choices shape their future direction."
Steven McInnes, Director, Coach, Facilitator.
"This book is a timely reminder that we should never forget about Purpose. And how Purpose creates the scaffolding around which we can innovate, transform and inspire. Your simple, yet clever application of your principles to the three use-case examples invited the different decision paths to be revealed to the reader. As life continues to evolve, change and challenge us, it's useful to invest in the process of reflection and alignment to values to help guide our decisions"
"Which Path Will You Choose is a powerful and timely compass for purpose-led leaders. This book doesn’t just map the terrain, it speaks to the soul of leadership, inviting us to choose courage over comfort and possibility over constraint."
Rev Bruce Moore
Moderator, Uniting Church in Australia Queensland Synod, Board Director Uniting Care Queensland and Wesley Mission
"In a time of ferment and fracture, this is a call to consider how the leadership path you choose determines who you and your organisation becomes."
Andrew Donovan
FAICD, Chair, Non-Executive Director and Board Advisor
Meet Three Leaders Standing At the Crossroads
Capella
Choosing between management efficiency and purpose-led care.
Polaris
Transforming economic constraints into purpose-driven possibilities.
Sirius
Leading from love of community rather than fear of change.
Each faces the fundamental choice:
Management Or Purpose?
Constraint or Possibility?
Fear Or Love?
WHO THIS BOOK IS FOR
Why We Created This Book
✓ Leadership Teams beginning strategic renewal or refounding journeys
✓ Boards wrestling with fundamental questions about direction and identity
✓ CEOs and Executive Directors sensing the need for transformation but unsure of the path
✓ Purpose-Driven Organisations navigating the Care-Economic Revolution
✓ Anyone who feels caught between doing things the "management way" and the "purpose way"
HOW TO USE THIS BOOK
FOR INDIVIDUAL REFLECTION
Read it alone first. Which character resonates? Which path are you on?
FOR TEAM DIALOGUE
Use it as pre-reading for Board retreats, executive team offsites, or strategic planning workshops
FOR STRATEGIC PLANNING
It's perfect preparation for Organisations beginning the Clarify Your Path journey
FOR LEADERSHIP DEVELOPMENT
Distribute to emerging leaders to build shared language about purpose-led leadership
Purchase Options
INDIVIDUAL COPY
Perfect for personal reading and reflection
BULK PURCHASE FOR TEAMS
Ideal for leadership teams, Board members, and emerging leaders Volume discounts available for 5+ copies
BULK PURCHASE FOR ORGANISATIONS
For whole-organisation distribution or sector partnerships Special pricing for 20+ copies
DIGITAL DOWNLOAD
Instant access, perfect for global teams
FREE CHAPTER SAMPLE
Not sure yet? Download the introduction and first chapter
PERFECT COMPANION TO OUR SERVICES
This book is essential preparation for:
CLARIFY YOUR PATH - STRATEGY RENEWAL
Use it as pre-reading for leadership workshops and Board strategic sessions
BUILD LEADERSHIP CAPACITY
Distribute to your leadership team as shared language foundation
LIFTING VANTAGE POINTS CAMPFIRES
Every participant receives a copy as part of the peer learning cohort
About The Authors
This Explore-Your-Path Guide Reveals
Lift The Conversation
Move beyond tactical details to illuminate pathways that fulfill your purpose and conundrums from new perspective
This Explore-Your-Path Guide Reveals
Lift The Conversation
Move beyond tactical details to illuminate pathways that fulfill your purpose and conundrums from new perspective
Gather Your Peers
Use these stories to create meaningful dialogue among your leadership team about what really matters.
From Conundrum to Increasing Clarity
Transforms problems that can't be solved from current perspectives into opportunities for breakthrough thinking.
Gather Your Peers
Use these stories to create meaningful dialogue among your leadership team about what really matters.
From Conundrum to Increasing Clarity
Transforms problems that can't be solved from current perspectives into opportunities for breakthrough thinking.
Illuminate New Pathways
Discover how simple stories can reveal profound insights for your specific complex situation.
Illuminate New Pathways
Discover how simple stories can reveal profound insights for your specific complex situation.
Bernie Kelly
has spent decades helping purpose-led leaders remain fit for purpose as their strategic environment shifts. Author of "Traction: The 4 Practices of Change-Fit Leadership Teams" and former National Chair of Australian Transformation & Turnaround Association.
Vee Haslam
Is the creator of The MOJO Practice™ and has supported purpose-driven leaders for over 20 years, specializing in presence-based leadership development and moving from performance to purpose.
Together, they created PurposeOrgOS™—an operating system for purpose-led organisations to refound themselves for now and next.
Free Resources For Readers
Get your complimentary leadership tools
Trek Readiness Assessment
Discover your current stage and paradigm tendency
Trek Readiness Mini-Kit
Essential frameworks for you and your team
Book a Purpose Leader Explorer Call with Bernie & Vee
To affirm helpful next steps for what's relevant for you in your trek
What others are saying
Refounding Adventures Starts now!
This Parable was created for purpose-led leaders navigating the Care-Economic Revolution.
It represents patterns observed across thousands of organisations and leaders
who have choosen conscious organisational evolution.
$29.95=
ORDER YOUR COPY TODAY
Questions about bulk orders or organisational purchases? Contact us: [email protected]
Our Mission: Guiding purpose-led organisations to choose love over fear, possibility over constraint, purpose over management - for our abundant world.
© PurposeOrgOS. 2026. All Rights Reserved.